Because precision matters
In marketing and communications, success means having a clear vision of your story and delivering it to the right audiences at the right time. Too often, early-stage companies either do too little or waste precious resources on agencies that saddle them with expensive, unfocused marketing and public relations campaigns. We work with clients to precisely target their communications to reach decision makers at the right time.
Quo Vadimus is Latin for “Where are we going?” It’s something every business should continually ask itself. We help you answer that question and create messaging that helps you achieve the market position you deserve.
Because healthcare providers are hurting
Reimbursement cuts, new regulations and newly cost-conscious consumers are squeezing revenues. Systems face a difficult transition to value-based care and population health management. Retail clinics are upending the competitive landscape. The people who run America’s healthcare institutions need all the help they can get, and they are looking for ideas and solutions – not marketing slogans and superlatives – from the companies that serve them.
With our deep knowledge of healthcare, we help you deliver thought leadership and solutions-oriented content that resonates with decision-makers … minus the budget-breaking agency fees.
Because there is power in emotional content
Storytelling – using anecdotes and the voices of real people – is critical to gaining the ear of any audience. Who doesn’t want to read or hear about people like themselves? It turns out that what we instinctively understand is rooted in neuroscience, which has proven in the past few decades that the brain’s wiring emphatically relies on emotion over intellect in business decision-making.
With this understanding, Quo Vadimus applies the storytelling approach of journalism to business communications, using personal anecdotes and the voices of patients, clinicians and executives to help you establish an emotional and rational connection with your audience.
Where are we going? Let’s talk about it …